The Fader Drops Free iTunes Offer

Four years ago, independent music title The Fader pioneered a new way to reach music fans, giving away its magazine for free on iTunes.
 
Now The Fader is ending that practice as it, like other magazines, seeks to extract more money from consumers in an uncertain ad market.
 
Starting with the fall issue, the 95,000 circ magazine will switch its digital distribution to Zinio, which creates editions for popular brands like Cosmopolitan and Men’s Health for distribution on the iPad, mobile phones and PCs.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in