Facebook’s Q2 Ad Revenue Was Nearly $2.7 Billion

Up 67% year over year

Facebook's advertising revenue increased 67 percent year-over-year in the second quarter, totaling $2.68 billion. That figure is up some $410 million compared to the social giant's Q1 earnings, though its year-over-year jump for that quarter represented a higher growth rate of 82 percent.

For Q2 2014, mobile ads accounted for 62 percent of total ad revenue and increased roughly 41 percent compared to the same period of 2013. 

Overall revenues for Q2 totaled $2.91 billion, a 61 percent year-over-year spike.

"We had a good second quarter," CEO Mark Zuckerberg said in a statement. "Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world."

Other key stats from its earnings report:

  • Daily active users averaged 829 million in the month of June, a lift of 19 percent year-over-year;
  • Mobile daily active users averaged 654 million, up 39 percent year-over-year;
  • Total monthly active users were 1.32 billion, an increase of 14 percent year-over-year;
  • Mobile monthly active users hit 1.07 billion, which marked a 31 percent year-over-year jump;
  • Mobile daily active users averaged 654 million for June , a jump of 39 percent spike year-over-year.