Facebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was Deleted or Demoted

Pages or groups that mimic those that have been removed for policy violations face the ax, as well

The new Page Quality tab Facebook

Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was reduced following review by third-party fact-checkers, if applicable.

And the social network issued a warning that it may begin removing pages or groups that mimic those that have already been taken down for running afoul of its policies.

Starting Thursday, page admins will see a Page Quality tab divided into two sections: Content that was removed for violating a subset of Facebook’s community standards, and content that third-party fact-checkers rated as false, mixture or false headline.

The Page Quality tab will start out by listing content that was removed for violating policies on hate speech, graphic violence, harassment, bullying, regulated goods, nudity or sexual activity and support or praise of people or events that are prohibited on Facebook.

The social network said more information will be added to the tab over time, cautioning that while the new information being made available to page admins gives them greater insight into why content was removed or demoted, it does not provide information on content that was removed for other violations, such as spam, clickbait or infringing on intellectual property.

Facebook said in a Newsroom post, “We hope this will give people the information they need to police bad behavior from fellow page managers, better understand our community standards and, let us know if we’ve made an incorrect decision on content they posted.”


The social network is also taking aim at the use of existing pages for the same purposes as new pages, groups, events or accounts that resemble those that have been removed for violating its community standards.

Facebook said that when a page or group is removed for violating its policies, it may also remove other pages or groups, even if they did not meet the threshold to be removed on their own.

The social network added, “To enforce this updated policy, we’ll look at a broad set of information, including whether the page has the same people administering it, or has a similar name, to one we’re removing.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.