Facebook's New Like Button Will Power A Behavioral Ad Network

The new Facebook like button that was rumored to be launched at this year’s f8 will power a new enhanced behavioral ad network (see update below) according to the Financial Times. As FT states, “data from these interactions would be used to target them with related adverts once they return to Facebook.com”. Details on the system are extremely limited, however we’ll have the full details once announced at Wednesday’s f8 event (see update below).

While this form of advertising targeting is used by a number of large ad networks, for Facebook to use this advanced form of targeting will start putting the company in a interesting privacy position.