Facebook’s New Algorithm Is Smarter Than You



We’ve all seen the fruits of our Facebook labors decline precipitously in recent months–and yesterday the company made clear in an online statement that it will no longer tolerate desperate attempts at increasing reach.

In other words, tone down that CTA or your posts will be deader than last week’s meme.

In particular, the company wants to actively punish the purveyors of three types of posts:

1. Like-Bait, or posts including copy along the lines of “like if you agree!”:

“…when we survey people and ask them to rate the quality of these stories, they report that like-baiting stories are, on average, 15% less relevant than other stories with a comparable number of likes, comments and shares.”

Well, yeah. Thankfully:

“This update will not impact Pages that are genuinely trying to encourage discussion among their fans.”

2. Frequently Circulated Content, which is self-explanatory:

“…people tell us there are occasionally instances where photos or videos are uploaded to Facebook over and over again.”

Dear Twitter: get on this one, please.

3. Spammy Links, which don’t really apply to us:

“Some stories in News Feed use inaccurate language or formatting to try and trick people into clicking through to a website that contains only ads or a combination of frequently circulated content and ads.”

As Facebook users, we applaud these updates. And as professionals trying to promote our own content and that of our clients, we see them as completely acceptable. They’re really just a series of “duh”-level no-no’s that apparently weren’t obvious enough for some.


@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.