Facebook's New Ad System
Back in July I theorized about a Facebook ad network which enabled advertisers to target their ads based on user profile data. According to the Wall Street Journal this morning, that ad network is not that far away. Supposedly, Facebook plans on launching an ad network later this fall.
The new service would let advertisers visit a Web site to choose a much wider array of characteristics for the users who should see their ads — based not only on age, gender and location, but also on details such as favorite activities and preferred music, people familiar with the matter say.
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