Facebook's 'It's Not Email' Spin Came From Acquisition
An acquisition of Zenbe's email product and the hiring of three of its engineers explains the "it's not email" stance of Facebook's announcement of messaging yesterday.
The most quoted sound bite from yesterday’s messaging announcement, “it’s not email,” now has an explanation behind it: Facebook has hired engineers from Zenbe, which has announced on its own website that the two have an arrangement.
Zenbe’s home page congratulates Facebook on the launch of the new messaging product, and links to a blog post explaining the details of the two companies’ interactions.
We here at Zenbe are happy to have played a small role in this: a few months ago, three of our engineers joined Facebook as part of a talent acquisition.
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