Facebook’s Global Mobile Ad Share Jumps to 16%, per eMarketer

Google grows, too, as overall market explodes

Facebook's second year in mobile advertising has entailed a string of positive developments, so it's not entirely shocking to see eMarketer project today that the social media giant's 2013 share in the global market will represent a jump of more than 10 percentage points.

The Menlo Park, Calif.-based firm will account for 15.8 percent (or $2.6 billion) of total worldwide mobile ad sales (of $16.7 billion) this year, per eMarketer, up from roughly the 5.4 percent it hauled in during 2012. The New York stats company previously estimated Facebook's global take of mobile ad revenues would hit 12.9 percent this year.

But Google remains the top dog in this burgeoning niche. eMarketer predicts the Mountain View, Calif.-based digital behemoth will grab 53.2 percent ($8.6 billion) of worldwide mobile ads in 2013, up slightly from last year thanks to significant growth in on-the-go-consumer searches and YouTube mobile gaining a stronger foothold. 

The general mobile ad market worldwide will blossom by 89 percent to $16.7 billion in 2013, eMarketer estimates.

Across mobile and desktop devices, Google remains the undisputed global digital ads leader with nearly 33 percent of the market this year, the researcher says, up modestly from 31 percent last year. Facebook is expected to increase its share of the larger digital ads space to 5 percent, eMarketer prognosticates, while Yahoo—despite a recent thread of relatively good news—will lose some ground. Microsoft's share of the worldwide market will remain the same, per eMarketer.

Meanwhile, it says that Amazon will garner worldwide cross-digital ad revenues of $840 million this year, a 38 percent lift over 2012.