Facebook's games ticker drove more referrals to The Sims Social than any other viral tool
Speaking today at the Game Developers Conference in San Francisco, EA Playfish Creative Director Ray Mazza revealed that Facebook’s now-deactivated games ticker drove 93 percent of the early referral traffic for The Sims Social.
Mazza’s point about the ticker was that players are tuning out all the feed posts about friends’ activities in games (or just can’t see them). Now that the ticker’s gone, Mazza argued that social games will move from being in “competition for eyeballs” to competing for players’ interest by only sharing posts that are genuinely interesting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in