Facebook's Fast-Loading and Free "0" Mobile Site Launches

More than a quarter of Facebook’s users are accessing it through mobile devices every month, and the number of mobile useres is growing fast. But not every Facebook user has a good mobile data connection, or a mobile data plan.

So the company has been working on a simplified mobile site that loads faster, in part by minimizing some features. In partnership with 50 carriers in 45 countries, access to the site is free, even if users don’t have an existing data plan with their carrier.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in