Facebook's Failed Privacy PR Campaign Against Google: An Industry Practice, Poorly Done

In a spectacularly failed attempt at undermining the competition, Facebook has admitted that it hired public relations giant Burson-Marsteller to plant news articles promoting a supposed privacy problem with a Google social product.

Up until today, Facebook had usually been on the receiving end of this sort of tactic — its attempt to go on the offensive is most notable for its underhanded ambition and failure. Here’s a quick look at what happened, followed by our analysis.

Journalists-turned-Burson-employees

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