Facebook’s F8 2019: The Gaming Tab Will Become the Primary Home for Instant Games

New, more robust menus and other features are being developed for the platform

Facebook unveiled a host of updates to its Instant Games platform at its F8 developers conference in San Jose, Calif., with several of them tied to the Gaming tab it introduced in March.

Director of games partnerships for Europe, the Middle East and Africa Bob Slinn said in a blog post that the Gaming tab will become the primary home for Instant Games within the Facebook family of applications.

He noted that Instant Games started out as a way to play on News Feed and Messenger, and the social network is working on ways to extend the platform to groups, the Facebook Lite slimmed-down Android application and the company’s Portal video-calling devices.

Since people who engage with gaming experiences the most are the ones who will see the Gaming tab on their main navigation bars, the social network is working on ways to expand that audience based on Instant Games activity.

Slinn

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