Facebook Dating was introduced at F8 2018 and eventually rolled out in Colombia, Thailand, Canada, Argentina and Mexico.
The social network used F8 2019 Tuesday in San Jose, Calif., to reveal the extension of Facebook Dating to 14 more countries, as well as to unveil a new feature called Secret Crush.
Facebook dating is strictly opt-in, and profiles on Facebook dating are separate from users’ Facebook Timelines.
Secret Crush is aimed at helping people explore potential romantic relationships within their own extended circles of friends, but only if both parties have already opted in to Facebook Dating.
Facebook Dating users can choose up to nine of their Facebook friends whom they are interested in, and if those friends have opted in to Facebook Dating, they will receive a notification telling them that someone has a crush on them.
If a person’s crush adds that person to their Secret Crush list, a match will be created. But if a person’s crush hasn’t opted in to Facebook Dating, doesn’t create a Secret Crush list of their own or doesn’t include that person on their list, no one will be the wiser.
Fidji Simo, head of the Facebook application, said during her keynote, “If your friend puts you on the list, you match. If not, no problem. C’est la vie. No one will know who’s on your list, or even that you’re on Facebook Dating.”
The 14 new countries where Facebook Dating debuted Tuesday are: the Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana and Suriname.
The social network is also exploring ways of helping people hook up in non-romantic fashion.
Facebook is testing Meet My Friends, a new feature that enables people to find potential friends within shared communities such as schools, workplaces or cities.
Meet My Friends is an opt-in feature, so people will only see other people who are open to meeting new friends, and vice versa.
Facebook groups will also be integrated into Meet My Friends, which the social network hopes to roll out wider soon.