Facebook's end goal: To be the cross-platform platform

Facebook is making its pitch to games developers: to survive you need to be cross-platform. To be effectively cross-platform, you need to dance with Facebook.

While Facebook celebrated another successful quarter last week, there was a little bit of troubling news about the future of the company’s games economy. Chief Financial Officer Dave Wehner summed up Facebook’s games dilemma in the quarterly earnings call:

Our current games payment revenue comes entirely from desktop usage and we are seeing declines in the number of people using Facebook on desktop, a trend that will make growing this business challenging going forward.