Facebook’s Clear History Tool Isn’t Here Yet, But It’s Getting Businesses Ready

Targeting options, including custom audiences, will likely be impacted

The Clear History feature, first mentioned by Facebook CEO Mark Zuckerberg at F8 2018 last May, hasn’t rolled out yet, but the social network is preparing advertisers for the inevitable.

Facebook still doesn’t have an exact date for the feature, saying only that it will debut “in the coming months.”

When Zuckerberg first revealed Clear History last May, he compared it to the way web browsers enable people to clear their cookies and browsing histories, saying at the time that the feature would provide users with information about the applications and websites they had interacted with via Facebook and enable them to clear that information, as well as to prevent it from being stored with their accounts.

During the Morgan Stanley Technology, Media and Telecom Conference this past February, Facebook chief financial officer David Wehner said Clear History will debut later this year, telling attendees, “We’ve elected to roll out GDPR-type [General Data Protection...

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