Facebook’s Audience Network: it’s all about the targeting
Facebook finally made the big announcement that marketers and app developers have been anxiously awaiting: it’s launching its own mobile ad network, called Audience Network.
Why is this a big deal? It’s simple: Facebook’s mobile ad network will deliver more Facebook-powered ads to more users, across more devices, both within and outside of the social network. That equates to a lot more ad revenue for a company that generated $2.36 billion in ad revenue in Q1 — 59 percent of which came from mobile ads.
Facebook’s mobile ad network has the potential to reshape the digital advertising landscape.
A mobile ad network places Facebook on the same playing field as Google in terms of its influence, reach and relevance to advertisers.
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