Facebook works with brands on page post strategy during 'Publishing Garage' process
For years brands have spent most of their time and money collecting fans and developing one-time campaigns that live in a Facebook tab or connect with the social network in some other nominal way. Gradually companies have begun to realize that News Feed is the most critical channel for Facebook marketing and are putting more thought — and ad dollars — into sharing quality content via page posts.
To help top brands and agencies better understand the value of publishing on Facebook and address how a business can best tell their story in the feed, the social network began an internal program called Publishing Garage.
Fusible first wrote about Publishing Garage after Facebook registered a number of domains including the words, but the blog and some other news outlets reported that Publishing Garage could be a new feature or platform about to launch.
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