I Am Woman, Hear Me Roar (About Brands On Facebook)
Women tend to be less willing than men to share personal information online, with one big exception: Brands.
Women tend to be less willing than men to share personal information online, with one big exception: Brands.
A recent U.K. survey by uSamp found that 78 percent of women said they would share brands they liked, compared with 74 percent of men.
When it comes to discussing, praising, and recommending brands they love, it turns out that women are more apt to share their thoughts online.
So isn’t this is good news for consumer brands?
It depends. If women are more likely to promote brands, it’s likely they’re also willing to disparage them too and vocalize their complaints online.
It’s
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