Facebook said it will match up to $7 million in donations to U.S. nonprofits made via its fundraisers and donate button on GivingTuesday, which falls on Dec. 3 this year.
The social network said 100% of money raised via those tools on Facebook and Instagram goes directly to the organizations.
The company revealed in September that over $2 billion had been raised via its fundraising tools since their August 2015 debut.
Facebook also introduced a fundraiser sticker for Facebook Stories, enabling people to promote specific nonprofits or personal fundraisers.
Business accounts on Instagram now have a donate button, which they can use to raise money directly via those profiles.
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