Facebook Where Narcissism Goes to Thrive

A University of Georgia study (spotted by College OTR details the relationship between narcissism and Facebook and draws some interesting conclusions.

According to the results, which appear in October’s issue of Personality and Social Psychology Bulletin, a magazine that has strangely not been effected by the magazine ad slump:

The researchers found that the number of Facebook friends and wallposts that individuals have on their profile pages correlates with narcissism. Buffardi said this is consistent with how narcissists behave in the real-world, with numerous yet shallow relationships.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in