Facebook Where Narcissism Goes to Thrive

narcissism09.25.08.jpgA University of Georgia study (spotted by College OTR details the relationship between narcissism and Facebook and draws some interesting conclusions.

According to the results, which appear in October’s issue of Personality and Social Psychology Bulletin, a magazine that has strangely not been effected by the magazine ad slump:

The researchers found that the number of Facebook friends and wallposts that individuals have on their profile pages correlates with narcissism. Buffardi said this is consistent with how narcissists behave in the real-world, with numerous yet shallow relationships. Narcissists are also more likely to choose glamorous, self-promoting pictures for their main profile photos, she said, while others are more likely to use snapshots.

That said, “there’s no evidence that Facebook users are more narcissistic than others.” So that beautiful young thing from New York you’ve never met doesn’t actually want to be your friend. Sorry fellas.

But you can protect yourself.

Untrained observers were able to detect narcissism, too. The researchers found that the observers used three characteristics — quantity of social interaction, attractiveness of the individual and the degree of self promotion in the main photo — to form an impression of the individual’s personality. “People aren’t perfect in their assessments,” Buffardi said, “but our results show they’re somewhat accurate in their judgments.”