Facebook Was The Top Search Term of 2010

In case you needed just a few more top-10 lists and countdowns for 2010, we bring you two more, just before the ball drops. And as we've seen throughout 2010, if it's another list, then Facebook must be on top.

In case you needed just a few more top-10 lists from 2010, we bring you two more, just before the ball drops. And as we’ve seen throughout 2010, if it’s another list, then Facebook must be on top.

Indeed, the social networking site Facebook has been crowned both the top searched term online in 2010 and the most visited Web site this year, according to year-end data from online research firm Experian Hitwise.

Of the top 1000 search terms for 2010, Facebook came out on top for the second year in a row, and also had four variations of its name among the top 10 terms.

When combined, the search terms for Facebook accounted for 3.48 percent of all searches in the U.S. among the top 50 terms, a 207 percent increase from 2009, the report found.

The term “Facebook login” alone moved up from the ninth spot in 2009 to the second spot this year.

The other top 10 search terms, in order, were: Facebook, Facebook Login, YouTube, Craigslist, Myspace, Facebook.com, eBay, Yahoo, www.facebook.com, and Mapquest.

In the “most-visited Web sites” category, Facebook added a new title, for the first time surpassing Google and Yahoo to top that list as well, Hitsite found.

Facebook.com drew 8.93 percent of all U.S. visits between January and November 2010, followed by Google.com with 7.19 percent, Yahoo Mail with 3.52 percent, Yahoo with 3.3 percent, and YouTube with 2.65 percent.

The titles for Facebook are fitting, and not surprising, after a busy summer and fall for the social networking giant.

The company overtook Yahoo for the first time in July, and then marked 500 million users in August. By September, Facebook had dislodged Google as the top online destination, with Americans spending more time on the site than they did on all Google’s sites combined, reported market research firm comScore.

In a sign of the year that was, the firm’s analysis found that, overall, social networking-related terms dominated the results, accounting for 4.18 percent of the top 50 searches.

New, non-social networking search terms in the top 50 included: netflix, verizon wireless, espn, chase, pogo, tagged, wells fargo, yellow pages, poptropica, games, and hulu.

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