Facebook Wants to Work with Media Companies

Facebook has launched “Facebook + Media,” a page devoted to helping media companies use the social network to increase traffic to and user engagement on their Web sites. Justin Osofsky, who leads the company’s media and content partnerships, told the San Francisco Hacks and Hackers meetup last night that Facebook hopes the page will encourage media companies to reach out to the social network:

We’re excited to begin a dialogue with media companies on how we best can deliver value. Media companies are great at creating content and delivering it to the right people at the right time. We think Facebook can add a social dimension, to show users the content that friends most care about and most recommend.

Facebook yesterday also released the findings from a recent internal study that looked at how 100 top media sites use Facebook tools on their sites. By now, many news organizations embed Facebook’s “Like” button next to their posts and articles. But, the study found, organizations see a 3-5x increase in clickthrough rates when they also use functionality to embed thumbnail photographs of a user’s Facebook friends who have already seen the item and clicked Like, or that allow users who click Like to also enter a comment about the item.
Full summary of the study findings is here.