Facebook has introduced cross-device reporting to potentially help marketers understand how their mobile ads on the social platform influence consumers' desktop decisions.
According to the Menlo Park, Calif.-based digital giant, marketers will be able to see where different types of conversions—i.e., actual sales, from sign-ups, app downloads, etc.—occurred. Ad performance can be broken down in terms of types of mobile devices, such as tablet, smartphone, iPhone, Samsung, etc.
A Facebook blog post said that "a marketer can view the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet."
The reporting tools have been tested by an undisclosed number of brands—one being One Kings Lane.
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