Facebook Walks a Fine Line Between Users and Advertisers
In an effort to balance it's two-sided business model, Facebook wants advertisers to post content that looks more native to the news feed.
Facebook has become so large that now it delivers a multitude of experienced for different use cases. Some are using it as a communication platform, others a messaging service, others are using it as a marketing tool. However, a new attempt from Facebook to make in-stream ads more organic might not help the site’s advertisers.
The official statement reads:
According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Starting in 2015, posts like these will see less traction in the news feed, according to a Facebook statement.
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