Facebook Walks a Fine Line Between Users and Advertisers

In an effort to balance it's two-sided business model, Facebook wants advertisers to post content that looks more native to the news feed.

Facebook

Facebook has become so large that now it delivers a multitude of experienced for different use cases. Some are using it as a communication platform, others a messaging service, others are using it as a marketing tool. However, a new attempt from Facebook to make in-stream ads more organic might not help the site’s advertisers.

The official statement reads:

According to people we surveyed, there are some consistent traits that make organic posts feel too promotional:
 

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

Starting in 2015, posts like these will see less traction in the news feed, according to a Facebook statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in