Facebook Open Graph Grows Izlesene Users 16-Fold

Video-sharing site Izlesene has grown its user base 16-fold after upgrading to Facebook's open graph actions.

Video-sharing site Izlesene has grown its user base 16-fold after upgrading to Facebook’s open graph actions.

Izlesene has seen its monthly average users skyrocket from 250,000 before launching with open graph actions to more than four million, with the number of videos viewed daily by users more than tripling.

The Facebook developer blog pointed to Izlesene’s use of the “watch” open graph action, and detailed tests conducted by the video site to optimize conversion:

Izlesene optimized conversion for the auth dialog by performing A/B tests.

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