Video has become a growing part of Facebook’s ad strategy, and it seems like small businesses have taken note.
The social network recently released some statistics to show how prevalent video is among small business pages. In September alone, more than 800,000 small to medium sized businesses posted more than 3 million videos directly to Facebook.
Interestingly enough, 84 percent of those uploads were outside of the U.S.
The number of SMBs that have posted videos on Facebook has nearly doubled compared to last year and the number of videos those pages have uploaded have nearly tripled compared to last year.
Previously, Facebook has said that more than 65 percent of all video views happen on mobile, another tenet of Facebook advertising.
Readers: Have you started posting more videos to your page?