Vanity URLs Are Not A Business, And Why Facebook Will Provide Them For Free

If the primary service your web startup is providing to users is short profile URLs (a.k.a. vanity URLs), you might as well file for bankruptcy. Perhaps that’s a bit excessive since many entrepreneurs figure out a way to survive even after being shot in the leg (metaphorically speaking of course). Last week Techcrunch reported that Facebook would soon be providing users with free vanity URLs in a land grab that would begin later this week.

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