Facebook Users Were Hungry and Thirsty in January

Buttermilk, Cacio e Pepe and West African cuisine were Topics to Watch

Drinking buttermilk is beginning to catch on in the U.S., helping to make it one of Facebook IQ’s Topics to Watch for January 2020.

Conversation about buttermilk and associated topics baking powder, butter, cake, cornmeal, cream, flour, icing, onion, sodium bicarbonate and sugar was up 19 times compared with January 2019 and 2.8 times versus December 2019, dominated by women 35 and older.

Facebook IQ wrote, “Buttermilk is a fermented dairy-based liquid. Like yogurt, it has live cultures and is a source of probiotics, protein and calcium.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in