Facebook US Demographic Data for September 2010: Nearly 5 Million More Users

[The data in this article is excerpted from the Facebook Global Demographics Report, part of our research and data subscription service at Inside Facebook Gold.]

The US Facebook-using population grew by 4.73 million over the course of September, reaching 138.6 million monthly active users from 133.9 million in August. The data, derived from Facebook’s advertising tool, showed a growth slowdown earlier in the summer. Whether it was college students coming back to school, or fewer people working and playing indoors, or other reasons, the surge helped make the month Facebook’s highest US count to date.

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