Facebook Upgrades Insights For Apps And Pages

Over the weekend Facebook improved the new Insights product, making it easier to export data in addition to allowing users to specify the date ranges of the data being exported.

While new fields have been introduced, there are also fields that have been removed. Now, the insights show: Date, daily engagement levels (daily active users), monthly engagement levels (monthly active users), daily new likes, daily unlikes, total likes, daily Facebook user page view count, daily Facebook user count, daily stream impressions, daily likes and comments on page content (individually and combined), daily discussion posts, daily wall posts, and daily video posts.