Facebook updates Promoted Post targeting after page owners complain about reaching less relevant audiences
Facebook today released an update for Promoted Posts that will by default target a page owner’s ad spend to the countries where most of the page’s fans reside.
Promoted Posts are a way for page owners to reach more fans and friends of fans without having to create ads using the Facebook ad tool. Instead they can use the “promote” button directly under a page post they’ve made. Previously, Promoted Posts seemed to optimize for reach, which led to many impressions among audiences in other countries that page owners did not value as highly.
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