Facebook Unveils an Educator Hub for the 2020 Version of Back to School

Resources will be available to teachers, parents and students

The Educator Hub was designed to help teachers find or build online communities and locate resources Facebook

Facebook introduced an Educator Hub to help teachers navigate a school year altered by the coronavirus pandemic.

The social network said in a Newsroom post that the Educator Hub was designed to help teachers find or build online communities and locate resources that will help them in the classroom, virtual classroom or beyond.

Facebook wrote, “Back-to-school season looks different this year due to Covid-19, and parents, teachers and students around the world are facing a myriad of challenges, from remote teaching and learning, balancing work and home responsibilities and, most important, maintaining the safety and well-being of all involved.”

The Educator Hub provides anti-racism resources such as information and guides from educational organizations to lead important conversations with students about racial inequities.

Anti-racism guides will also be shared on Instagram, providing information from experts such as Child Mind Institute on helping kids understand racial justice issues in the news and The Conscious Kid on helping educators and parents discuss race with young students.

Get Digital is a free digital literacy program developed with experts for teachers, students and parents, and it includes lesson plans, conversation starters, activities, videos and other tools to teach young people about digital citizenship and maintaining their health and well-being while using technology.

Facebook said over 2,000 new homeschooling groups were created in March, eight times more than in February, and the Educator Hub will help teachers connect to other teachers and find support from communities online.

Kids and their parents will have access to digital guides and activities via Messenger Kids and Messenger Rooms, developed in partnership with nationally recognized family and parenting expert and author Ericka Souter.

Topics include: Building Virtual Clubs and Study Breaks for Your Child; Helping Your Child Connect with New Classmates; Staying Connected for Back to School on Messenger Rooms; and Virtual Lunchtime, Recess and Playdates with Messenger Kids.

Finally, the Educator Hub will include wellness resources from trusted partners and experts such as: the Collaborative for Academic, Social and Emotional Learning; EverFi; and the Greater Good Science Center.

Pressure to Be Perfect is a free online resource developed in collaboration with the JED Foundation to support positive teen expression on Instagram, and the Facebook-owned photo- and video-sharing network will also feature mental health and anti-bullying guides to help educators, parents and students manage stress and maintain a positive environment this school year.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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