Facebook Unlikely to Launch Universal Virtual Currency Anytime Soon

Over the past few months, virtual currency has become increasingly popular as a means to monetize virtual worlds, social networks, and games. While companies such as OfferPal, Super Rewards, Peanut Labs, Sometrics, and Gambit have all been prominent providers of virtual currency monetization services, there has never been an overriding universal currency within the Facebook ecosystem of applications.

At the GamesBeat conference in San Francisco in March, Gareth Davis of Facebook said the company was “looking at” such a currency system for the Facebook Platform.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in