Facebook and Twitter Recapped the 2017 NBA Finals

The final seconds of the Golden State Warriors’ National Basketball Association Finals-clinching victory over the Cleveland Cavaliers in game five of the series Monday night was the top social moment on both Facebook and Twitter.

Facebook said in an email to Social Pro Daily that 38 million users generated more than 209 million interactions related to the NBA Finals, and its top three social moments were:

1. The final seconds of game five.
2. Kevin Durant’s pull-up three pointer with 45 second left in game three, giving the Warriors a 114-113 lead in a game they eventually won 118-113.
3. Stephen Curry’s one-on-one dribbling display against LeBron James in game two, leading to a layup in a 132-113 Golden State win.

Meanwhile, the three most-tweeted NBA Finals moments were:

1. The final seconds of game five.
2. The Warriors’ comeback and victory in game three.
3. Curry’s three-pointer in game five, which gave Golden State a 129-115 lead.

The three most-talked-about players on Facebook were:

1. James
2. Curry
3. Durant

Meanwhile, the most-mentioned Warriors on Twitter—Durant was mentioned 1 million times during game five alone—were:

1. Durant (@KDTrey5)
2. Curry (@StephenCurry30)
3. Klay Thompson (@KlayThompson)

And the most-mentioned Cavaliers were:

1. James (@KingJames)
2. Kyrie Irving (@KyrieIrving)
3. J.R. Smith (@TheRealJRSmith)

The top five countries discussing the NBA Finals on Facebook were:

1. U.S.
2. Philippines
3. Brazil
4. Mexico
5. Dominican Republic

And the Facebook post that generated the most Wow Reactions was the Cavaliers’ highlight video of James’ self alley-oop in game four.

Highlighted posts from Facebook and Twitter follow:

Congrats, #DubNation

The Golden State @warriors are the 2017 #NBA Champions!#NBAFinals #ThisIsWhyWePlay pic.twitter.com/iO9L4Tlvnc

— NBA (@NBA) June 13, 2017

???????????????? #DubNation #StrengthInNumbers pic.twitter.com/sBVKO8UokE

— GoldenStateWarriors (@warriors) June 13, 2017

For the second time in three seasons, the Warriors are your NBA Champions! ? #DubNation #StrengthInNumbers pic.twitter.com/fy1FS6LeUu

— GoldenStateWarriors (@warriors) June 13, 2017

Kevin Durant, NBA champion! #ThisIsWhyWePlay pic.twitter.com/RON5asdUGI

— NBA (@NBA) June 13, 2017

Champions. pic.twitter.com/mu533jRPKo

— GoldenStateWarriors (@warriors) June 13, 2017

You showed up in droves. ❤️

Thank you for supporting us on our mission to #DefendTheLand, Cleveland. pic.twitter.com/TfBASekf1D

— Cleveland Cavaliers (@cavs) June 13, 2017

The Warriors are NBA champions once again

Image at the top of this post courtesy of the Golden State Warriors Twitter account.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.