Facebook Tweaks Polling and Event Engagement Ads
Facebook’s home page engagement ads are a central component of its ad product offerings to big brands, and as such the company has spent a lot of time developing and testing several different kinds of home page ads over the last couple years, including virtual gifts, events, videos, polls, and simple “become a fan” units. Most recently, it launched a product sampling home page engagement ad unit, designed to drive consumer sign-ups for things like food and cosmetics.
Today, Facebook said it has tweaked the polling and event engagement ads by adding a “become a fan” upsell to these ad units for their associated Facebook Pages after users engage with the poll or ad.
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