Is Facebook Trying to Edge Out YouTube?

More publishers are debuting exclusive, optimized content

On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on YouTube, they'll be directed to Facebook where it will run exclusively for 24 hours.

"In every way, we are crafting the video specifically to be optimized for Facebook," said Popsugar Studios president David Grant.

Hosting such exclusive programming appears to be Facebook's latest move toward becoming a dominant player in streaming video.

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