Facebook will try to curtail the amount of vaccination misinformation that spreads on its platform by no longer recommending groups and pages or accepting ads that post false information about vaccines, it announced Thursday.
In a blog post, Facebook vp of global policy management Monika Bickert said that the company would also no longer allow advertisers to target individuals on Facebook based on their potential interest in “vaccine controversies.” Vaccine misinformation will no longer appear in recommended content or in predictions when users search for the content, the company said, and anti-vaccination content would also no longer be recommended on Instagram.
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