Facebook tries new ways to encourage users to buy Gifts for friends
Facebook is testing a new way to encourage users to buy gifts for their friends by including a call to action within the comments section of a post.
SocialFresh CEO Jason Keath shared the example below, blurred for privacy, which says “Surprise Ty with a gift.” This is a different take on the “give a gift” button that some users had been seeing in their News Feed next to posts where their friends had shared good news.
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