Facebook tries new designs for mobile page-Like and app install ads

Facebook began testing new designs for its mobile app install ads and page post ads in its iOS app this weekend.

Following an update for Facebook for iOS, some users began to notice that the ads got a bit of a refresh. Page post ads have a new Like button in the corner, potentially making them more effective for fan generation, not just engagement and content marketing. Late last year Facebook changed the way page post ads appear to non-fans so that instead of a call to action to Like the page, the ads promoted interaction on the post itself. Now,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in