Facebook Traffic Up 35% since Platform launch

How will the success of Facebook’s Platform strategy be measured? That’s a good question. One place to start is traffic numbers. Susan Mernit predicts we’ll see a big lift for Facebook in August’s ComScore numbers. If Alexa is any indication, it’s already happening:

There’s been a 33% increase in page views in the last 3 weeks alone:

Facebook Traffic

Facebook’s Reach has also increased 20% in that same time period:

Facebook Reach