Facebook Took Steps to Improve the Health of Health-Related Posts on News Feed

Posts with exaggerated or sensational claims will be downranked, along with those selling related products or services

Facebook made two changes to its News Feed algorithm last month to reduce the distribution of posts from pages that contain exaggerated or sensational health claims, or that attempt to sell products or services based on those claims.

Product manager Travis Yeh detailed the two algorithm tweaks in a Newsroom post.

The first reduces the ranking and, thus, visibility of posts that exaggerate or mislead people on health topics, such as by promising miracle cures.

And the second extends that action to posts that promote products or service based on dubious health-related claims, such as medications or pills that purport to speed weight loss.

Yeh

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