Facebook to Stop Counting "Short Impressions" in Advertiser Metrics
Facebook’s advertising auction system is getting an update on the side supply side today, as the company says it is now planning to remove what it calls “short impressions” from being counted in campaigns. Now, if an ad appears on a page that a user clicks past in an instant, then Facebook won’t count it — although Facebook isn’t saying exactly how it classifies an impression as too short versus valuable enough to count.
According to the blog post today:
To improve the value our advertisers receive from our ads, we are increasing the minimum quality of an ad impression required for us to count it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in