Facebook to Launch Redesigned Pages for Businesses – Tour & First Impressions

newpages1-wholepage2Last fall, Facebook launched a major site redesign that primarily impacted the profile page, home page, and application developers. With the redesign, the Facebook profile page changed from a “box-oriented” design to a “Wall and tabs” design to make sharing more prominent and viral. Now, Facebook is preparing advertisers and brand managers for a similar redesign to its Pages product for businesses that could launch as soon as sometime in the next few weeks.

With the Pages redesign, business Pages will now look much more like Facebook profile pages. According to information provided to advertisers, Facebook is moving Pages to a “Wall and tabs” design:

  • The Wall tab, containing all the latest updates and Wall posts, will become front and center.
  • Most static information will live on an “Info” tab, and most Photos will now live on a “Photos” tab.
  • Most custom content and application boxes will be moved to a “Boxes” tab, though some narrow boxes can remain on the “Wall” tab.
  • Page admins can add more application tabs to their Page if they so choose.

In addition, Page admins can now share Status Updates on their page like regular Facebook users can on their own profile.

Full screenshots and details on all the changes, including the steps that Page managers need to take to migrate and optimize their Pages to the new design, are below.

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Above: New design of Facebook Pages (from Facebook newsletter)

The New Wall Tab – Making Pages More Dynamic and Viral

Like the redesigned Facebook profile pages, Facebook Pages for business will now be focused on the “Wall.” This means that Notes, Photos, and other information shared by businesses, celebrities, and musicians – along with content shared by Fans as well if the Page admin desires – will appear front and center. This design will make Pages feel much more dynamic and active.

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In addition, content posted on the new Wall will show up in Fans’ News Feeds more often. Just like information shared by your Facebook friends shows up in your News Feed, information shared by Pages you’re a fan of will now show up more. This means posting updates to your Facebook Page is now a lot more viral, as more News Feed distribution could drive significant traffic to your Page.

Finally, Page admins will be able to choose default settings for a) who can post to the Page’s wall, and b) what the default view of Wall posts is. Admins can either allow only other admins to post content to the wall, OR allow Fans to post to the Wall too. However, even if Fans are allowed to post, Page admins can still set the default view of the Wall to “Posts by Admin.”

Status Updates – Now for Pages, Too

In addition to being able to share photos, videos, and notes on Pages, Page admins will now have a powerful tool previously only on Facebook profile pages – Status Updates. With Status Updates, Page admins can now post short blurbs that Fans might find really interesting and engaging. Status Updates have the potential to become a very powerful tool for brand managers.

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Application Boxes – Changing Places

With the Pages redesign, application boxes, which appeared on the old Page anywhere below the core info modules, can show up in one of two places: 1) narrow boxes can show up in the left column of the Wall tab, much like they can on Facebook profile pages, or 2) on the new “Boxes” tab. This means that there are now more constraints on where custom content and application boxes can appear on Pages.