Facebook to enlarge images in sidebar ads

As advertisers flock to the News Feed and often eschew the right sidebar, the value has declined for many cases. Facebook looks to rectify that by making images in the sidebar ads bigger, the company announced Wednesday.

According to Facebook, these sidebar ad images will use the same proportions as desktop News Feed ads, they will be larger than past sidebar ads, and there will be fewer of them.

Facebook announced this in a blog post:

The new look of the ads, along with their new distribution, is intended to offer a better ad experience on Facebook.

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