Facebook to Bring in Excess of $100 Million This Year
According to Jim Breyer of Accel Partners (one of Facebook’s venture capital investors), Facebook will bring in over $100 million in revenue this year. That is much different than the estimated $30 million number that I passed around yesterday. We can derive a few possibilities from this statement:
- Facebook may very well have a general advertising click through rate of over 0.04%
- Facebook is doing a much better job recruiting large advertisers for advertising campaigns via Facebook groups (which costs an estimated $20,000 per month per campaign), news feed ads, and other custom campaigns
- Their average number of daily page views per active user is insanely high
The bottom line here is that Facebook may not be as bad at advertising as many have accused them of.
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