Facebook Tightens Ad Restrictions

Facebook is further tightening its policies on ads, sending an email to third-party ad networks clarifying that their content must “provide full disclosure of the service being offered, as well as the action(s) required of the user in order to engage with the advertised services,” Inside Facebook reported.

Inside Facebook also reported that the social-networking site is adding a “become a fan” upsell for associated Facebook Pages to ad units on its homepage, which are not available to all advertisers, after users engage with the poll or ad, and the social-networking site told Inside Facebook the feature will be added to other engagement ads in the future.


From Facebook’s email to third-party ad networks on disclosure, as reported by Inside Facebook:

Over the past several months, we’ve received significant negative feedback from users about recurring billing and product-download practices.

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