Facebook Duplicates Twitter, Launches Status Text Updates

Earlier today Facebook turned on a feature to let users receive text updates from public profiles, the same way that Twitter users can receive mobile updates from specified profiles. It’s a small change but for brands it adds a lot of potential. Mobile broadcasting is a huge feature for companies that are looking to reach out to fans directly.

While Facebook hasn’t added a subscription count to a public profile’s insights yet, I would imagine that to be a new measurement within public profile insights in the near future.