Facebook Tests Rotating Ads
Earlier this week, word spread that Facebook planned to put as many as 10 ads next to posts with droves of activity. The company is trying another way to get users to see more ads: rotating them.
Earlier this week, word spread that Facebook planned to put as many as 10 ads next to posts with droves of activity. The company is trying another way to get users to see more ads: rotating them.
Normally, to see a new ad or new group of ads, you’d have to refresh the page or visit another page. Soon, the ads will swap in and out by themselves.
A Facebook spokesperson talked about the action, via marketing news site ClickZ:
We recently made a change to some pages that show ads on Facebook that allows ads to be replaced with others after an extended period of time.
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