Facebook tests new design for mobile app install ads
Facebook appears to be testing a new design for its ad unit that developers use to promote their iOS and Android apps within Facebook’s mobile News Feed, according to a screenshot by ESPN’s SVP of Product Development Ryan Spoon.
The latest iteration of the ad unit is larger and includes the “Install Now” call to action. Rather than using the app’s logo, the unit uses an app’s header image from App Center. The ad now also includes an app’s star rating.
Facebook introduced ads for mobile developers to drive traffic to a download page in the Apple App Store or Google Play in early August.
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