Facebook tests ad placements on Graph Search results page, not related to queries
Facebook began a small test today that inserts FBX and Marketplace ads between pages of Graph Search results, a spokesperson tells us. These ads are not targeted by a user’s search query.
Like the ads on the right hand column of Facebook.com and ads that appear in the lightbox view of photos, the ads on the Graph Search results page are targeted to an audience based on interests, demographics or data from the Facebook Exchange or Custom Audiences, for example.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in